New UK website for Thomas Cook fuels digital bookings

Thomas Cook today reported fast growth in bookings placed from mobile devices, following the launch of its new UK website. The holiday company today said the number of packages that shoppers buy via mobile had risen by 216% since its new UK website was launched at the end of May. Bookings from tablets were up by 60%, while desktop was up by a more modest 10%.Performance, saidThomas Cook[IRDX RTHC], was expected to improve as thomascook.com was rolled out to more of its customers. Following its U.. read more